Target Audience
Make-Up
For our own music video we have decided to use her song `Mistake' and also basing it around her song `Heart attack' as they both have an aspect of independence and being strong. `Heart attack is more about being strong and `Mistake' is about getting strong. Make-up is again very important for our music video, and a dark eye makeup would be perfect as it shows confidence and gives a strong impression. This would appeal to the audience as the artist will be seen as a strong and confident this would give the audience almost an artist to look up to or take as a role model.
Clothing
Knowing
that it is a pop music video we decided that instead of going for the colourful
and happy theme, we wanted to go for a more sophisticated feel as the song is
about the artist getting over a breakup. This is the stage where the colour
black would show how she is feeling as it gives a hint of sadness but also a
bit of an edgy confident look that says she’s trying to get over him but not there
quite yet. For the look to be not too dark or all black we have decided to use
a gold chain that is very much in trend at the moment and also a bright pink lipstick. We kept in mind that because of our genre we had to think about our target audience at every stage.
We would use some trendy items in our music video that our target audience of age 15-20 year olds could follow. Three items that I specifically chose are the black coat, gold chain and the doughnut bun.
We would use some trendy items in our music video that our target audience of age 15-20 year olds could follow. Three items that I specifically chose are the black coat, gold chain and the doughnut bun.
Digipak outfit
For the digipak advertisent and our digipak we want to show the artist in a more feminine light, we have chosen to use an Aztec print dress as it is fashionable and it shows a different side of the artist from the one shown in the music video. In the music video she is wearing black in the performance based and come colour in the narrative part of the music video. The music album is going to have more songs that are not all about break ups, there is going to be more girly and fun type of songs that portray the ideal pop genre. This is why we wanted the artist to be wearing a trendy feminine dress
Locations
Our main location to film our music video is central London and other locations are a home environment. We have picked central London - south bank as the main location as it has a number of activities allowing us to film for example the small beach, the bench area and some beautiful green area. We can use all of those locations for our narrative and performance based music video. For the narrative based we could use these locations as a memory where the two lovers would be happily making memories together but it can also be a location where the main artist is having her performance based.Overall we picked this to be our final location, we understood that there could be be many different difficulties and restrictions we would face while filming. For example this is one of the most popular place for all Londoners and tourists, this means there would be a lot of crowd and problems while filming but to overcome this we went filming earlier in day to avoid this from happening. Another restrictions was the weather and lighting, for our music video we decided to used natural lighting rather than a artificial lighting, this was a problem at some filming days because it got dark pretty quickly. We over came this by fixing our filming schedule to earlier times.
