Intertexuality in music videos

The intertextuality means to combine two texts and merge them together. Artist may choose to use intertextuality in their music videos, as using a popular reference may increase the amount of the views the music video gets. Intertextuality is often quite hard to incorporate into a music video as usually the thing that is being incorporated has to be well known, For example Katy Perry's music video for Last Friday Night.

When you pause at 1.13 you can see intertexuality being used used. The main character is using her laptop and going on the website called friend place. This website is an imitation of the very popular social networking site `Facebook'.  The artist has used intertertexuality refrence to appeal to her target audience of 17-23 year olds. People around that age are most likely to relate to this music video and the intertertexuality the artist has used.

Another intertextuality reference in music videos comes from Taylor Swifts `Love Story'. The intertextuality reference is very clear in this music video. There is an undeniable Romeo and Juliet feel to the music video due to its setting and mise-en-scene.The intertextuality reference fits perfectly with the lyrics of the song as the artist talks about how their love is forbidden by their parents"daddy said stay away from Juliet" is a line from the song. This matches the real love story of Romeo and Juliest as in the original story by Shakespeare their parents forbid them to be together. The artist has chosen to use this intertextuality as it fits with her target audience of 12-16 year olds. As Romeo and Juliet is one of the most well-known love stories she will gain a lot of popularity from this.

      


I think my group will incorporate with intertextuality in our music video. This is because using intertextuality reference can only be a good thing. It gives positive and more popularity to the music video if used well. In our music video the reference has to be a popular well-known or else the music video can maybe look bad or not to the finest quality.