Music Video Analysis

Chris Cunningham

This is a video directed by Chris Cunningham. This freaky dark mysterious music video is a concept based where the lyrics and the video does not match. This video opens up with an old lady walking her dog in an industrial, dark setting. When the dog urinates in an abandoned television it wires up and the demon from the television comes to life. There is intertexuality in this video as we first see the demon in the abandoned television and then after we see the demon coming out of the television.

In this music video mise-en-scene has been used to fit the demonic and sci-fi feel that they are trying to portray. The children used in this music video are wearing normal clothing but everyone is wearing a scary looking mask that’s grinning. This music video is targeted towards a more matured audience as it is inappropriate as it has a frightening effect to the younger audience. In this music video the transition mostly used is jump cut, and the cuts are very fast and short moving on to a different camera position. The director has chosen to use this transition mostly because it gives the music video a mysterious effect.



This is also a music video directed by Chris Cunningham. This music video aswell is a narrative based video as it's narrative is to represent the emotion of love in a unique and abstract way. We know this because we see the two white robots kissing each other like they are in love. The creators of the music video Bjork (artist) and Chris Cunningham (director) wanted to show a sensual act of love with robots as a use of artistic expression.

This music video can be taken in as having many representations. One of the representation could be that when you're in love it does not matter what gender you are. This is because both of the robots are females and they have the same face which is of the singer Bjork. Another representation could be that the artist is trying to show the love she has for herself. The artist and the director has made the set and the robots all white this could mean purity and simpleness.

I think this music video is targeted towards an older audience because an older audience would be able to understand the actual meaning behind this music video more clearly. Although, I don't think there is an age limit o this video and I think younger audience would like this video as it's interesting and different comparing to other mainstream music videos.

Michel Gondry

This is a music video directed by Michael Gondry. It starts of with a postman delivering a mandarin guitar to Paul McCartney. The lyrics and the visual have a slight connection as the singer is saying 'everybody gona dance tonight' and all you see is ghosts coming out of many different places and dancing. This music video is a concept based but also feels like it is a narrative based this is because the music video overall is random but the fact that the lyrics say 'everybody gona dance tonight' and there are ghosts dancing does give a bit of a narrative feel to it. 

The artist in the music video is in casual clothing and his face expressions when the ghosts are coming out is normal as if that is always happening. The special effects the director has chosen to use are effective as the ghosts don't seem all fake in a bad way  and have more of a artistic feel as if is more of a olden day themed party that is going on there.  I think the artist and the director wanted to go for something different out of the mainstream line. This could attract audience of all ages as it has a catchy tune to it and is also something random and different you don't usually see.