Digipak Advert

           Final Digipak Advert 

Researching other artist from all genres including pop gave us this idea of using our album cover in our digipak advertisement. This would be a good idea because it would allow the audience to recognise our digipak even better and wouldn’t have trouble looking for it. I think the digipak shows a clear understanding of what our genre is and what subculture it belongs to this is because of the colours we have used in it. The pink and white makes the advertisement overall feminine but also makes it professional because of the shades of pink we have used and also the black supports it. These factors would attract our audience of 15-20 year old and majorly girls as it’s sophisticated with the bold writing but also fun.

We have used close up and mise-en-scene and more to represent our genre. We have used a close up image of our artist this is to show her emotions as she is looking down she is showing that she is sad but the makeup she has on really takes away the sadness and adds a pop feel to it due to the colours. On the bottom of this advertisement there is '@DemiLovato' 'www.facebook.com/demilovato' these are there as refrence to social networking sites where the audience could follow or check out the artists page. This is very important for our advertisement to have as a huge number of support and audience could be brought through social networking sites. The targeted audience are from ages to 15-20 years of age that means most of them would have at least one of these social networking sites.

I think our final digipak advertisement overall came out very good as it does have that type of professional look to it, this is because of the strong image of the artist that is clear and the effect on top of it which adds a smooth feel to it. The writing also shows up clearly for our target audience of 15- 20 year olds to see. The advertisement overall represents the kind of music video we created which was a girl going through a break up and starting to gain confidence for herself again.