Digipak ideas

This was one our ideas for a digipak.
From the overall picture u can straight away tell that it has a pop feel to to because of the colours used. The images used are the same photographs of our main artist but all edited in different colours. From the overall outcome as a team we decided that the name of the artist and the album name wasn't as clear or out there for our audience,  so we changed the size, the colour and the font so it would be a better fit for the album cover.

This is the improved version of our first digipak idea, as you can see we have analysed our work and improved it further. The image is still the same because it shows the artist in a thinking state of mind, where she is thinking about the past relationship, hence the reason why she is looking downwards. The colours used can portray the mind state of a teenagers where they are seen to be young and childish but also mature.

This was our  first font on our digipak , it is a shape of light pink and dark pink. The use of pink was a good idea because this digipak was targeted towards mostly female 15-20 year old target audience. The font used as well is very femenine to make this better we decided to use a colour that was not the same as the back ground and also focusing on making the fonts for the artist name and the album name different.

This was our improved version of the album name and artist name, the colour has been changed from light pink and dark pink to black and dark grey. This has been more effective because you can see the writing clearly. The name of the artist is in a different font which looks very good as it has this edgy look to it and the album name is in a much bigger size and font which makes it easier to read and also looks good.

This is our back page. I think our back page is good because it fits in well with our digipak page and the front cover. In the back cover it is a close up of the artist facing sideways looking towards the song list. The editing used in this back cover is very simple, to get this effect I used the gradient tool on photoshop on the left hand side and the bottom hand side. I only used it on these two sides because the artist is on the right side and a dark gradient would effect a part of her hair.

Digipak advertisement 

We picked this to be the best image to fit for our advertisement because you can see the artist has a strong vibe as she is standing straight with her hands on her hips showing a kind of powerful image. As you can see the mise-en-scene of the artist is also to fit her strong character she is trying to portray for example the dress she is wearing is black and she is wearing a thick chain and her eye makeup is also heavy. All of the factors were decided before taking the photo this was because we wanted the advertisement to fit out music video and also the album cover. The music video we made was about a girl who is trying to get over her ex lover, in order to show this in a advertisement we wanted the character to seem like she is a strong independent that has gotten over her ex lover.

The effect on the image makes the image look even stronger and also makes the writing on it a lot more effective and stand out. The effect on the image is very effective as the edges are more darker and the middle of the image is lighter which allows the face of the artist to be seen more clear, and the rest of the image to be still darker. We wanted to go with the white writing because the background already had a lot of effect. We thought it would look a lot better if the writing was a simple white colour because it would make the writing pop out more but also leaving the background eye catching.

I think this digipak advertisement overall came out very good as it does have that type of professional look to it, this is because of the strong image of the artist that is clear but not fully and the effect on top of it which adds a covert feel to it and the writing that shows up clearly for our target audience of 15- 20 year olds. The advertisement overall represents the kind of music video we created which was a strong image of the artist and the advertisement shows that clearly. 

As a group we made our own digipak advertisement and as a team we chose the best one and decided how we could make it better. We decided not to use this digipak advertisement because it didn't match our genre. This advertisement would not appeal to our target audience because it does not have a pop feel to it and has more of an rnb vibe because of the effect used. We decided that we wanted to go for more of a girly theme for our digipak advertisement that would catch the attention of our target audience straight away.