Dyar's Star Theory

Dyer's Star Theory

Th Dyer Star theory focuses on the idea that celebrities that we see are constructed. `Stars as constructions' Dyer's Star applies that the image we see is constructed or made by the music companies and institutions to target a specific audience and to get financial gain. He believes that a celebrity is built for the audience and is not an actual person.  Dyer Star suggests that celebrities are constructed making them unique and different, finding a different point to be their selling point, for example Lady Gaga. She is a very famous artist that is shown to be a extraordinarily unique wearing dresses out of meat and other unusual type of things.

Dyer star believes that celebrities  are made or created to make money from the audience for the record label. One example of this is X Factor, x factor is a popular TV show that repeatedly churn out what they think the audience want. From this TV show the record labels have to cater to the whole markets of audience who want something different. Dyer Star also believes that the stars influences new culture for example imitate a fashion trend, hairstyle, clothing which is copied by the audience. Linking back to the Andrew Goodwins theory of demands of the record label, the artist would need to include a lot of closeups of the artist which would be primarily to sell the material of the artist, also to introduce a style to which fans can relate and imitate through mise-en-scene. In both Rihanna's short black hair could be a influence as it was a huge trend back in 2009. 

Dyer Star believes that the character is formed by the record label but also the personality is formed by the them. 

Celebrities are presented as 'real' human beings this is to make the celebrity believable among the audience. The celebrities are presented as 'real' human beings, as for this when we see a star's life in magazines and news we feel as if we are close to them for example Britney Spears who had troubled few years and breakdowns.