Audience / Target audience

The primary audience we are aiming to target are aged from 15-20. We decided to target these ages as they are slightly more mature and may be able to relate to some of the music and lyrics.

Our secondary audience we chose to aim our music video at are aged between 9-14. This was because from our research we noticed that there was a huge fan base for a lot of pop artists from this age. It could be argued that this is because they are easily influenced and inspired to follow the trends and lifestyles of their idols.

Some examples of the type of musicians our target audience may listen to are Little Mix and Justin Bieber. They are two very different artists but often share a very similar group of fans. Our target audience enjoy listening to girl bands such as Little Mix because of their music and personalities. Also because they are young and at a similar age to their audience, it is easy for them to find things in common and relate to one and other. From this picture, you can notice the out-going style these individuals have. From the audience's point of view they see the band over all as a querky, fun and happy girl band.

On the other hand, Justin Bieber is seen as a successful, attractive and talented male artist who has a huge supportive fan base.
His target audience is also of a young age which varies widely. Justin Bieber is an attractive male, this could expand his audience further as they admire his looks a lot aswell as his music.

Target audience