Wednesday, 18 September 2013

Music Video Analysis - Take back tonight Research

Justin Timberlake - Take back tonight

Genre - RnB


Justin Timberlakes music video has a jazzy and RnB feel to it, it is targeted towards a wide range of audience as he has fans of all ages. This particular video I beleive is targetted towards 17-24 year olds this is because the jazz and iconic landmardks shown in the video would intrest that age group and his clothes correspond with this.

At the beginning of this music video there are quick cuts being used as the music is also parallel to it. In the quick cuts there are images of New York and in tilt and then a zoom we can see the artist driving an old classic car. This shows us the genre of the music video is RnB as it has a jazzy feel to it and New York City’s sky crappers being shown in the night views. In the long shot the Yankee stadium and the empire state of mind is being shown this shows us the modern version of RnB is now more Jazzy and Blues, which is at the heart of New York.

The artist has his hair combed back and is wearing a white half sleeved shirt that has a black waist coat kind of design on it this shows the genre being RnB as he is setting a new trend and also going with the classic look but also making it more fashionable. The artist’s body language in the video also has an RnB feel to it as he’s dancing in a jazz and more classic way as he’s standing on the both of his toes.

2 comments:

  1. Susan please check your sentences and spelling.
    Can you be more specific on the target audience and use detailed abnalysis of the video to clearly make the link as to how that targets the specific audience. Also is the video conventional to the genre? If so how and can you give specific examples?

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  2. You are beginning to look at similar products and using this research to gain an insight into generic conventions

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